This website is intended to support formalized timeshare education for college students. It is a collection of resources, information, and student perspectives. I welcome your input and feedback. Sincerely, Amy M. Gregory – PhD, RRP
Dr. Amy Gregory is an Assistant Professor at the University of Central Florida Rosen College of Hospitality Management. Her dissertation research entitled “Assessment of Product and Service Attributes and Consumer’s Willingness to Pay in the Vacation Ownership Industry” delved into various components of the timeshare sales and usage processes to identify where consumers place value in terms of satisfaction and willingness to pay. Her research interests are in Vacation Ownership, Revenue Management, and Conjoint Analysis, and she has been published in the Journal of Hospitality Marketing and Management, International Journal of Contemporary Hospitality Management, and the Journal of Hospitality Financial Management, as well as a variety of trade journal publications. Her responsibilities at the University of Central Florida include teaching lodging and revenue management courses, developing/teaching the timeshare curriculum, expanding academic research in the timeshare segment, and working with industry to develop inroads for students in the timeshare industry. Dr. Gregory’s advances in mixed mode/online instruction resulted in a university appointment as a Faculty Fellow/Training Specialist for online learning, as well as a Sloan-C 2013 Best In Track Award.
Dr. Gregory’s academic career was preceded by more than 25 years in industry. Her last role was as Vice President – Revenue & Inventory Management for Marriott Vacations Worldwide. Amy held a similar position with Ritz Carlton Club & Residences as the division expanded in the fractional and residential real estate markets.
Amy has experience in international sales, marketing, business and product development, as well as revenue and inventory management, including 22 years in vacation ownership and 5 years in consumer packaged goods and services. Career highlights include:
• Development of proprietary revenue and inventory management systems,
• Database development supporting CRM efforts in leisure,
• New business development and corporate expansion in Asian and European markets,
• Timeshare product development encompassing corporate legal, tax and financial structures,
• Asset optimization lead for more than 35 resorts in the U.S. and Caribbean,
• Product development, pricing and inventory strategy for global points-based leisure products,
• Senior Marketing lead for business acquisitions and development in the lodging sector.
• Product development for Burger King’s French Toast Sticks & Red Lobster’s Popcorn Shrimp
Amy remains an active contributor to the lodging industry through participation in AH&LA’s WIL Executive Council, CFH&LA, UCF’s Timeshare Advisory Board, as well as ARDA’s Research Committee, Education Committee & WIN Board. In addition, she was recently chosen to participate in ARDA’s Leadership Development Taskforce. Finally, Amy oversees the WIN Wednesday (monthly networking gatherings for Women in the Industry) in the Orlando area.
Amy obtained her PhD in Hospitality Management at the University of Central Florida and holds a Masters of International Management from Thunderbird School of Global Management in Glendale, Arizona.